All collections by OWNOW follow a special fashion model: Indian fashion. The Indian fashion has a long tradition: already in the middle ages, the Indian fashion was known by the fancy and expensive garments manufactured in Gujarat, Mumbai and Hyderabad. Expensive, noble materials and materials marked the fashion of the time. In addition, this fashion is characterized by high-quality materials, a modern material technology and sophisticated cutting guides. Therefore convincing fashion from India with high wearing comfort and an exclusive design with first class finishing. For a long time of international fame are Indian fashion fairs such as the Lakme fashion week, presenting the latest fashion. ( See more http://www.ownow.com/Apparels/1-industry )